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“Advertisers are now faced with a world where over a hundred million people have decided to pay for premium content subscriptions simply because they’re sick of ads.”
― Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
― Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
“Adding insult to injury,”
― Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
― Friction Fatigue: What the Failure of Advertising Means for Future-Focused Brands
