John Couch > Quotes

“His sales philosophy revolved around focusing on features (technical aspects of products) over benefits (why what we’re selling matters). It’s the classic what versus why sales contrast, in which focusing more on the why has been proven time and again to be the better option.”
― John Couch, My Life at Apple: And the Steve I Knew

“In the late eighteenth-century, German educationalist Friedrich Froebel found that the best way to promote learning in children was through play. His studies found that people are naturally creative, and that their creativity was best brought out inside educational environments that included materials (which he called “gifts”) that encouraged learning through hands-on play. The idea was to teach young children through ways they valued and enjoyed rather than through ways they viewed as useless and boring.”
― John Couch, My Life at Apple: And the Steve I Knew