Michael Brito > Quotes

“Traditional marketing tactics alone cannot effectively reach consumers. A 30-second television spot during the Super Bowl is nice, but it’s not going to turn around a failing brand—neither will a clever tweet during the half-time show. Aggressive social media marketing won’t work either. You must have a fully integrated content marketing plan or be what I call “brand omnipresent,” which means delivering value across the entire online ecosystem to fully change consumer behavior or brand perception. To do this, a consistent value message must exist across every form of content application, and all forms of media—paid, social, owned, or earned—must tell a similar story.”
― Michael Brito, Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

“Real-time marketing is needed to reach consumers with low attention spans and that are also inundated with content,”
― Michael Brito, Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

“Relevance Is the Key to Content Consumption Consumers want relevance. I want relevance. We all want relevance. We are inundated daily with content and media that we just don’t care about, and it’s the sole reason why we create relevance filters.”
― Michael Brito, Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

“Because mobile content consumption is the gateway into search, social media, and all other forms of media, it must be central to your content strategy.”
― Michael Brito, Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships