Dimitri Maex > Quotes

“But how long a customer will stay loyal to you is another matter.”
― Dimitri Maex, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

“Are changes in the economy caused by changes in the mental state of society?”
― Dimitri Maex, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

“People need a reason to listen to your sales pitch.”
― Dimitri Maex, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

“Numbers alone don’t convince anyone of anything.”
― Dimitri Maex, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

“Most companies’ creative decisions don’t live or die by the sword of data; they are based on often very subjective expert opinions or, even worse, on what web analytics author Avinash Kaushik calls the Hippo—the Highest Paid Person’s Opinion.”
― Dimitri Maex, Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have