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“Does it have a strong reputation? Does it lack competitors? Is it a small part of its customers’ costs and an essential input to the customers’ success? Is it integrated with its customers?”
― HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company
― HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company


![Assessing competit[i]on in the market for corporate acquisitions Assessing competit[i]on in the market for corporate acquisitions](https://s.gr-assets.com/assets/nophoto/book/111x148-675b3b2743c83e96e2540d2929d5f4d2.png)

