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“If you aren’t embarrassed by the first version of your product, you shipped too late.”
Reid Hoffman
“Society flourishes when people think entrepreneurally.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“The person passionate about what he or she is doing will outwork and outlast the guy motivated solely by making money.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“for many people “twenty years of experience” is really one year of experience repeated twenty times.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“An entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.”
Reid Hoffman
“Everything in life has some risk, and what you have to actually learn to do is how to navigate it.”
Reid Hoffman
“For life in permanent beta, the trick is to never stop starting.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA, and creation is the essence of entrepreneurship.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Start a personal blog and begin developing a public reputation and public portfolio of work that’s not tied to your employer.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“If you’re in permanent beta in your career, twenty years of experience actually is twenty years of experience because each year will be marked by new, enriching challenges and opportunities. Permanent beta is essentially a lifelong commitment to continuous personal growth. Get busy livin’, or get busy dyin’. If”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“you need to think and act like you’re running a start-up: your career.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Take intelligent and bold risks to accomplish something great. Build a network of alliances to help you with intelligence, resources, and collective action. Pivot to a breakout opportunity.”
Reid Hoffman, The Start-up of You: Adapt, Take Risks, Grow Your Network, and Transform Your Life
“When the Naysayers Are Loud, Turn Up the Music”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Throwing your heart into something is great, but when any one thing becomes all that you stand for, you're vulnerable to an identity crisis when you pivot to a Plan B.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“My friend Peter Thiel has written eloquently about the power of being a contrarian in his book Zero to One. Whenever I interview someone for a job, I like to ask this question: “What important truth do very few people agree with you on?” This question sounds easy because it’s straightforward. Actually, it’s very hard to answer. It’s intellectually difficult because the knowledge that everyone is taught in school is by definition agreed upon. And it’s psychologically difficult because anyone trying to answer must say something she knows to be unpopular. Brilliant thinking is rare, but courage is in even shorter supply than genius.”
Reid Hoffman, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
“Until you hear “No,” you haven’t been turned down.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Keeping your options open” is frequently more of a risk than committing to a plan of action.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Get busy livin’, or get busy dyin’. If you’re not growing, you’re contracting. If you’re not moving forward, you’re moving backward.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“What happened? Many things. But the overriding problem was this: The auto industry got too comfortable. As Intel cofounder Andy Grove once famously proclaimed, “Only the paranoid survive.” Success, he meant, is fragile—and perfection, fleeting. The moment you begin to take success for granted is the moment a competitor lunges for your jugular. Auto industry executives, to say the least, were not paranoid. Instead of listening to a customer base that wanted smaller, more fuel-efficient cars, the auto executives built bigger and bigger. Instead of taking seriously new competition from Japan, they staunchly insisted (both to themselves and to their customers) that MADE IN THE USA automatically meant “best in the world.” Instead of trying to learn from their competitors’ new methods of “lean manufacturing,” they clung stubbornly to their decades-old practices. Instead of rewarding the best people in the organization and firing the worst, they promoted on the basis of longevity and nepotism. Instead of moving quickly to keep up with the changing market, executives willingly embraced “death by committee.” Ross Perot once quipped that if a man saw a snake on the factory floor at GM, they’d form a committee to analyze whether they should kill it. Easy success had transformed the American auto”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“There’s a common misconception that Silicon Valley is the accelerator of the world. The real story is that the world keeps getting faster—Silicon Valley is just the first place to figure out how to keep pace. While Silicon Valley certainly has many key networks and resources that make it easier to apply the techniques we’re going to lay out for you, blitzscaling is made up of basic principles that do not depend on geography. We’re going to show you examples from overlooked parts of the United States, such as Detroit (Rocket Mortgage) and Connecticut (Priceline), as well as from international companies, such as WeChat and Spotify. In the process you’ll see how the lessons of blitzscaling can be adapted to help build great companies in nearly any ecosystem, albeit with differing degrees of difficulty. That’s the mission of this book. We want to share the secret weapon that has allowed Silicon Valley to punch so much (more than a hundred times) above its population index so that those lessons can be applied far beyond the sixty-mile stretch between the Golden Gate Bridge and San Jose. It is sorely needed.”
Reid Hoffman, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
“A team in the business world will tend to perform at the level of the worst individual team member”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Remember: If you don’t find risk, risk will find you.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“Which plan offers the most learning potential?”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“All human beings are entrepreneurs.”
Reid Hoffman Ben Casnocha, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“the fundamental paradox of the tour of duty: acknowledging that the employee might leave is actually the best way to build trust, and thus develop the kind of relationship that convinces great people to stay.”
Reid Hoffman, The Alliance: Managing Talent in the Networked Age
“We tried a number of single-threaded efforts to meet the challenge. We rolled out features one after another, such as a recommendation engine for people that our users should meet and a professional Q&A service. None of them worked well enough to solve the problem. We concluded that the problem might require a Swiss Army knife approach with multiple use cases for multiple groups of users. After all, some people might want a news feed, some might want to track their career progress, and some might be keen on continuing education. Fortunately, LinkedIn had grown to the point where the organization could support multiple threads. We reorganized the product team so that each director of product could focus on a different approach to address engagement. Even though none of those efforts alone proved a silver bullet, the overall combination of them significantly improved user engagement.”
Reid Hoffman, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
“Establish an identity independent of your employer, city, and industry.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“The best entrepreneurs don’t just follow Moore’s Law; they anticipate it. Consider Reed Hastings, the cofounder and CEO of Netflix. When he started Netflix, his long-term vision was to provide television on demand, delivered via the Internet. But back in 1997, the technology simply wasn’t ready for his vision—remember, this was during the era of dial-up Internet access. One hour of high-definition video requires transmitting 40 GB of compressed data (over 400 GB without compression). A standard 28.8K modem from that era would have taken over four months to transmit a single episode of Stranger Things. However, there was a technological innovation that would allow Netflix to get partway to Hastings’s ultimate vision—the DVD. Hastings realized that movie DVDs, then selling for around $ 20, were both compact and durable. This made them perfect for running a movie-rental-by-mail business. Hastings has said that he got the idea from a computer science class in which one of the assignments was to calculate the bandwidth of a station wagon full of backup tapes driving across the country! This was truly a case of technological innovation enabling business model innovation. Blockbuster Video had built a successful business around buying VHS tapes for around $ 100 and renting them out from physical stores, but the bulky, expensive, fragile tapes would never have supported a rental-by-mail business.”
Reid Hoffman, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
“Finished ought to be an F-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
“In this sense, the world of tomorrow will be more like the Silicon Valley of today: constant change and chaos.”
Reid Hoffman, The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

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Reid Hoffman
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