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“But today we know that Apple is so much more than just Steve Jobs. Apple is a concept. A concept that is well worth learning from because it represents a company with a reputation for overcoming seemingly invincible obstacles to create great new things. A company that chases up seemingly crazy ideas and will not rest until it has put them into action, and which keeps finding new opportunities to make money in the digital world. Loads of money – we’re talking (in early 2013) about $130 billion in cash.”
― What Would Apple Do?: How You Can Learn from Apple and Make Money
― What Would Apple Do?: How You Can Learn from Apple and Make Money
“Creating and destroying, trial and error, testing and improving. This is the only way to narrow down the endless possibilities and get the show on the road. Thinking like”
― What Would Apple Do?
― What Would Apple Do?
“Business Thinking Design Thinking Market analysis What might be Definitive Iterative Focus groups Observation Spreadsheets Scenarios Individual responsibility Collaboration Permanent jobs Temporary projects”
― What Would Apple Do?
― What Would Apple Do?
