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“One might be tempted to think that the many slights and rejections we scientists must suffer are somehow a necessary part of our education. But I don't think that way anymore. My experience with the music business has taught me to cherish every bit of feedback I can get, and not to think of the hundreds of unreturned phone calls or ignored pitches I must face as signs of personal failings. It was this change of perspective,
and the pressure it removed from my life, that first made me want to try systematically applying what I learned in the music business to the world of science.”
― Marketing for Scientists: How to Shine in Tough Times
and the pressure it removed from my life, that first made me want to try systematically applying what I learned in the music business to the world of science.”
― Marketing for Scientists: How to Shine in Tough Times
“Marketing is the craft of seeing things from other people's perspectives, understanding their wants and needs, and finding ways to meet them.”
― Marketing for Scientists: How to Shine in Tough Times
― Marketing for Scientists: How to Shine in Tough Times
