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“If you are having a difficult time understanding a business, ask what the customer’s world would look like without the product or service.”
― The Investment Checklist: The Art of In-Depth Research
― The Investment Checklist: The Art of In-Depth Research
“Herb Kelleher, founder of Southwest Airlines, echoed this sentiment when he said, “You don’t have the time, techniques, or enough drugs to change attitudes.”48”
― The Investment Checklist: The Art of In-Depth Research
― The Investment Checklist: The Art of In-Depth Research
