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“It is essential for investors to realize that a company’s value isn’t found in spreadsheets or accounting records but in the hearts and wallets of customers.”
― Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
― Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
“Investors should forget about a company’s market share or revenue growth as the measure of its success. The true measure of its strength lies in its ability to keep its customers coming back.”
― Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
― Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
“Investors who view businesses from a competitive perspective often miss the crucial point that these cash flows are driven by the behavior of a company’s existing and future customers, not by its competitors”
― Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
― Investing in Hidden Monopolies: Why Customer Loyalty Creates Superior Moats and How You Can Profit
