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“An expectation is a down payment on a resentment.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“There are two kinds of people in business; people who make things and people who make money from people who make things.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“April 26th, 2014 is not only the day of the Alamogordo dig, it’s also my mother’s 78th birthday. How perfect is that? Without her, I wouldn’t be here. Of course, with her I might not be here either. She didn’t want me to go to Atari. When I announced I was leaving Hewlett-Packard to go make games, she told me I was throwing my life away. She told me I wasn’t her son, because no child of hers would do such a stupid thing. She came around though. After I made several million-sellers and put an addition on her home, she told me it was a good thing I had listened to her and gone into computers. This may shed some light on how my background prepared me for becoming a therapist, and before that a client. After all, if it weren’t for families, there would be no therapists.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“I’m turning fifty in five months. I mention to the healer how it feels a little late in my life to begin this kind of journey. As healers sometimes do, she tells me an interesting story about her parents… It seems her father was thinking of starting college at the ripe old age of 24. He was working, so he’d have to go at night. After figuring out the timing, he told his wife (her mom), “If I do this, I’ll be 29 years old before I graduate!” His wife replied, “How old will you be if you don’t do it?” He enrolled. Smart parents. Smart healer.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“This gives Silicon Valley the illusion of tremendous diversity. Just look around, you’ll see people from all over the globe. But the truth is: It’s one of the least diverse places on earth. It’s a frenzy of gifted, aggressively motivated people converging on one small peninsula to seek their fortune, squeezing out everyone with less drive or means or potential. Some succeed profoundly and get lots of press. Many more crash and burn and disappear. But the vast majority simply keep doing well enough to preserve the hope of doing way better, perpetually chasing a dream just beyond their grasp.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“The boulevard of broken dreams runs right through the heart of Silicon Valley, and rush hour never ends. It’s exhausting, trying to walk down the street when you’re knee-deep in dashed hopes and crushed expectations.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Perhaps the most profound difference this time around is that making video games is no longer a work of authorship. At Atari, a game was all yours, the success was all yours and the failure was all yours. I really liked it that way.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“how do I plan fresh ideas and creative breakthroughs?”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“people can reliably tell you if they like something, but they cannot reliably tell you why.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Please don’t mistake my levity for shallowness any more than I mistake your gravity for depth.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Locking ourselves into limited perspectives shrinks the world. When we are free to adopt different points of view, more solutions become available to us. We become more effective problem solvers when we work less on our problems and more on ourselves.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“For some people, ease and comfort are more important than accuracy.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“On creative projects it’s very important to have the opportunity to make it, get sick of it, step away from it, clear it from your mind and then come back to it with fresh eyes.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“People who make things just want to make things. People who make money from people who make things just want to move money from other people’s pockets to their own.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“A simple answer that is clear and precise will always have more power in the world than a complex one that is true.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“A wise man once told me: If they accept your first offer, you came in too low.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Innovators are people with boundary issues. Be it technology, standards of propriety, authority in general or even chemical tolerance, we tested the limits!”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“the difference between engineering and marketing is that engineers tend to under-promise and over-deliver while marketeers tend to over-promise and under-deliver. We’re built to step on each other’s toes when we try to walk together.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Perspective is fun to play with, particularly when it shows us how we limit ourselves. Is the glass half empty or half full? Perhaps the glass is too large. And what’s in the glass? Am I thirsty? Shifting my perspective opens new doors, creating new sources of light.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“PRETENSE BUILDS WALLS.
GENIUS OPENS DOORS.”
― Once Upon Atari: How I made history by killing an industry
GENIUS OPENS DOORS.”
― Once Upon Atari: How I made history by killing an industry
“Those who know, do. Those that understand, teach.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“In engineering the product is the goal. In marketing the sale is the goal, the product is merely the vehicle.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Blaming in a partnership is like saying: “Your side of the boat is sinking.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“creativity is taking unrelated things (or ideas) and putting them together in a fresh way (possibly counterintuitively), creating a new capability or opportunity.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Hanging out with a bunch of therapists is like going to an emotional nude beach.”
― Inspired Therapist: My inner journey from wannabe to healer
― Inspired Therapist: My inner journey from wannabe to healer
“It is truly the gift that keeps on taking.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“Silicon Valley is where the world’s best, brightest and most ambitious people come to be average.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“When did things start to unravel? It was when the goal shifted from making good games to meeting schedules.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“It’s important to understand that computers have no tolerance for ambiguity. Once programmers spend enough time socializing with computers (i.e. programming), they tend to develop the same intolerance.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry
“it’s not my job to create everything, but rather to make the best choices from all the possibilities.”
― Once Upon Atari: How I made history by killing an industry
― Once Upon Atari: How I made history by killing an industry




