Peter Montoya > Quotes

“So if you want to become more successful, I have a very simple, terrifying piece of advice: Cut your number of clients in half.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“branding is about emotion.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“Your visibility is more important than your ability.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“Visibility gets prospects in the door. Ability keeps them with you for many years.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“Branding always works. The thing is, it can work for you or against you.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“visibility increases your credibility.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“Your Personal Brand is the mental picture your prospects get when they think about you.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“Your Personal Brand is your weapon in the visibility battle.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“People rationalize buying decisions based on facts, but they make buying decisions based on feelings.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“paraphrase”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“A better brand = better clients = a better, more profitable business”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

“A Personal Brand creates expectations in the minds of others of what they'll get when they work with you.”
― Peter Montoya, The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace