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“It’s hard to convince people that the design, UX, and brand are the cake, but technology is the oven. Electricity is expensive.”
― It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
― It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
“The worst way to know if people would pay to use a product or if they would use it repeatedly is ask them directly. Humans are very bad at predicting their future behavior. In”
― Validating Product Ideas: Through Lean User Research
― Validating Product Ideas: Through Lean User Research
