Scott Goodson > Quotes

“But a product by itself does not a movement make. People tend to gather and rally around ideas, and usually those ideas have to be expressed in a certain way to get folks fired up. This is the reason why social movements are often associated with iconic images, symbols, or flags; it’s also the reason why many movements develop rallying cries, phrases and words that come to mean something very deep to the people within the movement.”
― Scott Goodson, Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

“If a public groundswell occurs without altering people’s attitudes or shifting the cultural dialogue at least slightly, then it’s not a movement—it’s just a fad.”
― Scott Goodson, Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

“Marketers may be reluctant to take a stand against something because it can feel controversial or divisive. But the truth is, some of the boldest marketers have been doing this kind of thing successfully for quite a while: Apple versus “Big Brother” conformity (as represented by IBM), Diesel and Dove taking on advertising and its manipulative ways, and, of course, at the beginning, Volkswagen taking on big cars and America’s “keep-up-with-the-Joneses” consumerism. The more things change, the more they stay the same.”
― Scott Goodson, Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements