Clotaire Rapaille > Quotes

“At the unconscious level, Americans believe that good people succeed, that success is bestowed upon you by God. Your success demonstrates that God loves you.”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

“Emotions are the keys to learning, the keys to imprinting. The stronger the emotion, the more clearly the experience is learned.”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

“The French Code for cheese is ALIVE. The American Code for cheese, on the other hand, is DEAD.”
― G. Clotaire Rapaille

“When asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear.”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

“For example, “the sun” in French is le soleil, a masculine noun, and, for the French, a word closely associated with the Sun King, Louis XIV. The French, who imprint this reference at a young age, perceive the sun as male and, by extension, see males as brilliant and shining. Women, on the other hand, are associated with the moon, la lune, a feminine word. The moon, of course, does not shine by herself; she reflects the light of the sun. We can learn much about the relationship between French men and French women through this observation and the understanding of how French children receive the imprint of these terms. For”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

“Love is a temporary disease.”
― Clotaire Rapaille, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

“Some cultures keep you prisoner by restraining your movement and punishing success and growth.

Aesthetics are very reptilian because they deal with pleasure and instant gratification.

The reality is that fear is a political agenda. This is because nothing unites a society more than a common enemy.”
― Clotaire Rapaille, Move up