Larry C. Johnson > Quotes

“Fundraising that is sustainable, even expandable, isn’t really about money. It’s about building partnerships between your organization and its donors, partnerships that are built upon mutually beneficial goals.”
― Larry C. Johnson, The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime

“Charitable organizations, by their very nature, provide an intangible, but quite powerful, incentive for donors to invest. It’s the opportunity for true self-fulfillment, a legacy and the experience of a lifetime—participation in something truly greater than themselves.”
― Larry C. Johnson, The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime

“Being efficient is not the goal, being effective is.”
― Larry C. Johnson, The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime

“By making money the object, rather than relationships, nonprofits fall into a trap—the same trap Jim Collins alluded to when he stated that money is an input of a nonprofit but not an output.1 The outputs, according to Collins, are life-changing outcomes that touch both giver and receiver.”
― Larry C. Johnson, The Eight Principles of Sustainable Fundraising: Transforming Fundraising Anxiety into the Opportunity of a Lifetime