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“Try this: Write down your promise to customers in a single, simple sentence about the length of a tweet.”
Doug Richard, How to Start a Creative Business: The Jargon-Free Guide for Creative Entrepreneurs
“A good business is based on information, analysis and insight, not speculation or opinion. Not all business owners share”
Doug Richard, How to Start a Creative Business: The Jargon-Free Guide for Creative Entrepreneurs

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How to Start a Creative Business: A Glossary of Over 130 Terms for Creative Entrepreneurs How to Start a Creative Business
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