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“Product Expert Usage Expert Talks about technology Talks about applications Justifies technology value Justifies business value Understands how features work Understands why people need features Knows current competitors Knows where the market is going Seen internally as valuable resource Seen internally as organizational leader”
― 42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World
― 42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World
