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“To achieve scale, the company aligns itself with big players—willing partners who are trusted and who already have these systems in place. In Asia, they have a relationship with Telenor, the Norwegian-based company that has operations in five countries in Asia. In Africa, they have a relationship with Airtel, which is based in India and has operations in seventeen countries in Africa. MicroEnsure works with six or seven telcos, but these are the biggest.”
Carol Realini, Financial Inclusion at the Bottom of the Pyramid
“MicroEnsure said to the telcos, “Spend three percent of your call time revenues on insurance, and we will increase those revenues by ten percent.” It works. The telcos are going out into the market and saying, “Give us your business, and we’ll give you free insurance”
Carol Realini, Financial Inclusion at the Bottom of the Pyramid

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Carol Realini
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Financial Inclusion at the Bottom of the Pyramid Financial Inclusion at the Bottom of the Pyramid
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Bankrupt: Why Banking Is Broken. How It Can Be Transformed. Bankrupt
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