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“The second of the dimensions that Hofstede's team added to their original four was long-term–short-term orientation, based on the Chinese Values Survey. In addition, Michael Minkov identified a similar dimension using the World Values Survey. While the precise nature of the constructs varies, African nations tend to score strongly toward the short-term end of the spectrum in all of them. For example, Ghana is the second most short-term oriented society out of 93 countries in the World Values Survey; Nigeria the fifth most and, out of the bottom 20 countries, 6 are in Sub-Saharan Africa. Using the Chinese Values Survey construct of long-term orientation, the only two Sub-Saharan countries out of 23 studied were Zimbabwe and Nigeria, which respectively scored fifth and second from bottom. Although a different construct, African societies also score very low on the Globe measure of future orientation.9 Experimental”
― Cultural DNA: The Psychology of Globalization
― Cultural DNA: The Psychology of Globalization




