Frank Rose > Quotes

“People have always wanted to in some way inhabit the stories that move them. The only real variable is whether technology gives them that opportunity.”
― Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“But if stories themselves are universal, the way we tell them changes with the technology at hand. Every new medium has given rise to a new form of narrative.”
― Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“our roles have shifted and expanded. The role of the broadcaster is not just to speak but to listen; the role of the audience is not just to listen but to speak. The Art of Immersion is about why this is happening, and where it will take us from here.”
― Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“By denying that they had created a game, he realized, he had fallen into a pattern that had been repeated many times before, whenever people were trying to figure out a way of telling stories that was new and unformed and not yet accepted. He was trying to make it seem okay.”
― Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“In that sense, “otaku” referred to a sudden, spontaneous, and, to most Japanese, inexplicable eruption of extreme obsessiveness among the country’s youth. One day, Japanese in their teens and twenties were normal, well-adjusted young people. The next day, or so it seemed, they were hopeless geeks who had forsaken all social skills in favor of a deep dive into—whatever. Manga (comics). Anime. Super-hard-core deviant anime porn in which tender young schoolgirls are violated by multi-tentacled octopi. Trains. It could be anything really.”
― Frank Rose, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“Our story isn’t just what we say it is, and it isn’t told only in words. It’s the sum of everything we do.”
― Frank Rose, The Sea We Swim In: How Stories Work in a Data-Driven World