Michael R. Drew > Quotes

“Hugh Hefner and Playboy spoke to the values of an audience that craved individual expression, it wanted to look good and feel good now. Playboy’s early mission was “exclusivity, sophistication and taste.” While Playboy’s iconic logo is those bunny ears, its brand was the association it created in its audience’s minds.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“Roy H. Williams defines branding as the sum total of all the things a company says about itself—the things that pop into your customers’ minds when they hear your name.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“Successful branding ultimately depends on your ability to speak to your customers in their own language about what matters most to them. In our current WE Cycle, a successful brand leaves hype behind and speaks to the need for community and working together.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“The best place to start connecting with others is by speaking to their values and to the problems they are looking to solve. ”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“Get consistent in your marketing campaigns to create your brand personality. This will be your “meat paste,” so to speak, to trigger your audience’s associations of you and your company. Put together a memorable style guide to give your campaigns a sense of “connectedness.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“society’s values swing back and forth between a civic minded WE Cycle where people are concerned with working together for the good of the whole and an individualistic ME Cycle where people are focused on individual expression and personal freedom. We're currently in a WE Cycle, which began in 2003.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“In a WE Cycle, people reject Hype Posturing Arrogance Wishful thinking Self-righteousness Sugar coated B.S.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“branding is more than a logo, color combination or font. While those ways of visually defining a company are important, they aren’t at the heart of successful branding. Relationships are.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“If you want to train your customers to think of you whenever they have a problem you can solve, it’s important to build a relationship with them as you would with a friend.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“In a WE Cycle, people value Authenticity Teamwork Humility Small actions Personal responsibility Cold, hard truth”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand

“Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name. In order to place yourself securely in the minds of your customers, you must build relationships, and do this by speaking to the needs of your audience. This is branding.”
― Michael R. Drew, Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand