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“And don’t just email them once. Keep them up to date, wanting more. Give new tidbits every 1-2 weeks leading up to the launch, then email them the day before launch, 3 days into the campaign, one week into the campaign, 2 weeks and with one week and 48 hours left. Always provide updated information and a call to action. Short and sweet and frequent.”
― Hacking Kickstarter, Indiegogo: Raising Big Bucks in 30 Days
― Hacking Kickstarter, Indiegogo: Raising Big Bucks in 30 Days
