Peter Levitan > Quotes

“Practically every consultant, or 96% of the sample, pointed to “chemistry” as the key factor for winning. But what exactly is chemistry? Generally speaking it is simpatico between the client and agency teams.”
― Peter Levitan, The Levitan Pitch. Buy This Book. Win More Pitches.

“You rarely hear of an agency being a business solution provider, as it just doesn’t sound cool or creative. A good agency solves a client’s business issues and is a partner. Very few qualify and even fewer truly embrace this challenge.”
― Peter Levitan, The Levitan Pitch. Buy This Book. Win More Pitches.

“a. people buy from people b. people buy emotionally and then justify their decision rationally”
― Peter Levitan, The Levitan Pitch. Buy This Book. Win More Pitches.

“search traffic and volume tends to mirror market share almost exactly in every case that I’ve seen.”
― Peter Levitan, The Levitan Pitch. Buy This Book. Win More Pitches.