Frances Caballo > Quotes

“post real information. Perhaps you’ll mention the literati you met at Book Expo America, the latest insight you gleaned from Bob Mayer’s blog Write It Forward, the book festival where you’ll be a presenter, or a courageous new book a colleague is publishing. The news can’t always be about you, right? But your posts can and should be informative and interesting, like the first paragraph of a Wall Street Journal article.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“Facebook is popular, approachable, and a fast, easy read. This social media behemoth is all about plot.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“focus on producing quality content, writing short posts (80 to 190 characters), and always including stupendous photographs that are colorful, unique, and compelling.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“iStockPhoto.com The photos aren’t free here, but they do offer one image daily that’s free of charge.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Post when engagement occurs, normally from 10 a.m. to 4 p.m. Don’t forget to post on the weekends too, when people have more leisure time to peruse their Facebook accounts.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“Corbisimages.com You will find royalty-free and fee-based photos at this website. You will need to register to use the site.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Include the Message button on your Timeline, so readers can send you email through Facebook.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Try to post daily. If you can’t, post at least five times a week. Don’t post more than twice a day.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“Every time a milestone occurs—a successful book launch party, a reading—you’ll be ready to add another milestone to your Timeline.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“In this window, describe yourself, your book, or your writing style—briefly. Before writing it, think about what terms people would use to search for you or the subject of your book, and incorporate those words into the description. These search terms are keywords. You might want to use Google Adwords to find the best keywords for your market.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Include links to community events, newly published books by colleagues, and writing workshops you plan to attend.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“When I say use it, I mean post at least once a day and spend time each day being social on Facebook by commenting on your fans’ posts too.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Ask your fans to comment, tell you something, share your photo, or Like an image.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“The first time you click on Milestone, you will establish your benchmark date—the day you started to write your book, for example. Add an image to this milestone to attract fans and encourage engagement.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“follow the 80/20 rule: 80% of the time, you will promote others and 20% of the time, you can promote your books.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Allow your readers to post their comments and photos on your Timeline. This will encourage engagement, and it’s always nice to find a reader’s unexpected note or compliment on your Fan Page.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Offer a chapter of your book for free. Post it on Scribd or GoodReads and provide a link.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“Beetailer”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“Vendorshop”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Share some of your personal experiences in writing the book. Did you take the ferry to San Francisco one day for a fresh perspective? Did you frequent garage sales or flea markets in search of ideas for your characters’ attire? Did you sip a Bombay Sapphire martini at a local dive as you searched for unusual character traits in people?”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“Ecwid”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      12. Respond or reply to at least three of your followers daily.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“When did you start to write it? What prompted you? When did you finish your final edits? How did you find a designer for your jacket cover? You can record all of these events and others. To create your milestones, follow these directions.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“It´s recommended that you tweet four to eight times daily Monday through Friday, and less frequently over the weekend.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“#writetip / #writingtip — If you don’t have time to take a workshop, trying using these tags to learn more about your craft. #writing / #editing – These terms are also used, but aren’t nearly as popular as #amwriting and #amediting. #writingblitz – This one is used to let your followers know that today you are writing as fast as you can and locking your internal editor into a closet. #writingfiction – Fiction writers use this hashtag to meet each other or to share their books, goals, or ideas on writing fiction. #writingprompt — Is it hard to get started on the next chapter of your novel? Well, worry no more. Log on to Twitter, search for this tag, and you’ll find a great prompt to get those creative juices bubbling. #ww / #writerwednesday – Is there a writer you would like to introduce to your followers? Use this hashtag and introduce your colleague to your Twitter tribe.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Feature an excerpt from your novel, and explain why you love that passage or scene.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“      •   Tweet at least four times daily Monday through Friday, and space your tweets throughout the day. On weekends, however, twice a day on both Saturday and Sunday is sufficient. Fewer people tweet on weekends, and it’s best not to flood your followers’ news feeds with your messages.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“but auto-posting directly from Goodreads—while it would save you time—won’t generate the type of engagement you want nor will it represent your brand appropriately.”
― Frances Caballo, The Author's Guide to Goodreads: How to Engage with Readers and Market Your Books

“Have you notified your local newspaper, weeklies and dailies from locales where you once lived, and the alumni offices of the colleges you attended about your book? You should. The best way to communicate with these publications is with a press release.”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

“ShortStack”
― Frances Caballo, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books