Ted Rubin > Quotes

“Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.”
― Ted Rubin

“Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.”
― Ted Rubin author of Return on Relationship

“Your brand is a promise, and your reputation depends on whether you keep it.”
― Ted Rubin

“There is no Social Media without Women... it ceases to exist!”
― Ted Rubin, The Age of Influence: Selling to the Digitally Connected Customer

“Network Gives You Reach… Community Gives You Power!”
― Ted Rubin

“Forget the adage Win/Win and make a commitment to Learn/Learn.”
― Ted Rubin author of Return on Relationship

“Conversation is the Best Content.”
― Ted Rubin, The Age of Influence: Selling to the Digitally Connected Customer

“Boomers were the original Millennials.”
― Ted Rubin

“Stop worrying about what's next and concentrate on delivering what is now!”
― Ted Rubin

“Customer Experience with YOUR Marketing... overlooked by the majority of brands.”
― Ted Rubin

“Analytics can’t replace Judgment! Let judgement, personal involvement, learning, gut instinct, and inspiration be your guides, not simply numbers.”
― Ted Rubin

“When marketing and building your brand, always keep in mind that... EVERYONE INFLUENCES SOMEONE.”
― Ted Rubin

“Use data to inform, not to "make" the decisions.”
― Ted Rubin

“Look at your own behaviors and ask yourself, “Would I want to be my friend???”
― Ted Rubin

“Marketing will truly win when humans control the machines, instead of the machines controlling the humans.”
― Ted Rubin

“The vast majority of what Brands consider and refer to as “Influencers” are media creators and storytellers… their content very often is great content, marketing and advertising, but keep in mind it serves as, and should be measured as, a media buy.”
― Ted Rubin

“Lose, Gain, and Give” process: LOSE Your Assumptions, Gain Understanding, GIVE What They’re Asking For.”
― Ted Rubin, Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

“Your Brand/Business is what you do; your Reputation is what people Remember and Share.”
― Ted Rubin

“Be Good To People in ways YOU believe are important. #BeGoodToPeople”
― Ted Rubin

“Always remember that the only time you have 100% of your customers attention is when they are looking for Customer Service… do not miss that opportunity. #RetailRelevancy”
― Ted Rubin

“Simplicity IS the new EDLP (every day low price)!”
― Ted Rubin, Return on Relationship: Relationships Are the New Currency: Honor Them, Invest in Them, and Start Measuring Your ROR

“People who Care about their Health, Share about their Health.”
― Ted Rubin, The Age of Influence: Selling to the Digitally Connected Customer

“Telling gets you a gesture, "inspiring" gets you an action.”
― Ted Rubin

“SIMPLICITY is the new EDLP! Make it easy for them... and they will buy it from you again and again and again. Frictionless fulfillment is the Retail of the future.”
― Ted Rubin, Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World

“If you only look at the money, you risk overlooking the people.”
― Ted Rubin

“The refusal/failure of brands to treat the followers we work so hard to attract as assets is a clearly-evident important problem.”
― Ted Rubin

“RETAIL RELEVANCY is all about SIMPLICITY... you make her life easier, she will buy from you again, and again, and again.”
― Ted Rubin

“Action is the active ingredient that transforms goals into reality.”
― Ted Rubin

“Employees create and are responsible for the customer experience. Invest in them!”
― Ted Rubin

“People must come first – in your growth strategies, in your marketing plans, and in every interaction that you have.”
― Ted Rubin