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“Management is doing things right; leadership is doing the right things.”
― BUILDING DREAMS AND SETTING GOALS
― BUILDING DREAMS AND SETTING GOALS
“Quality in a service or product is not what you put into it. It is what the customer gets out of it.”
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“The purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
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