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“Meme A term introduced by the biologist Richard Dawkins in his 1976 book The Selfish Gene. Dawkins defined memes as small cultural units of transmission, analogous to genes, which are spread from person to person by copying or imitation. Examples of memes in his pioneering essay include cultural artifacts such as melodies, catchphrases, and clothing fashions, as well as abstract beliefs. Like genes, memes are defined as replicators that undergo variation, competition, selection, and retention. At any given moment, many memes are competing for the attention of hosts; however, only memes suited to their sociocultural environment spread successfully, while others become extinct.”
― Memes in Digital Culture
― Memes in Digital Culture
“instead of saying “I had a bad date and I feel miserable and lonely,” one can simply paste the “Forever Alone” character.”
― Memes in Digital Culture
― Memes in Digital Culture
“Upgrading from Girlfriend 7.0 to Wife 1.0.” The user complains that Wife 1.0 has “begun unexpected child processing that took up a lot of space and valuable resources,” and that it blocks applications such as “Poker Night 10.3, Football 5.0, Hunting and Fishing 7.5, and Racing 3.6.” In his response, the tech support representative explains that the user’s problems stem from “a primary misconception: many people upgrade from Girlfriend 7.0 to Wife 1.0, thinking it is merely a utilities and entertainment program. Wife 1.0 is an OPERATING SYSTEM and is designed by its creator to run EVERYTHING!!!”
― Memes in Digital Culture
― Memes in Digital Culture


![[(Memes: In Digital Culture )] [Author: Limor Shifman] [Nov-2013] [(Memes: In Digital Culture )] [Author: Limor Shifman] [Nov-2013]](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1697765885l/165609334._SX98_.jpg)
