Brian Basilico > Quotes

“Relationships are the currency of business.”
― Brian Basilico, It's Not About You, It's About Bacon: Relationship Marketing in a Social Media World

“The average business page gets between 100 and 250 likes. This may not sound like a lot, but even at that level, if some posts go viral, your reach may expand to thousands. What matters most is that you get in the game.”
― Brian Basilico, It's Not About You, It's About BACON! Relationship Marketing in a Social Media World

“The person with the most contacts does not win a prize. Number of friends, likes or fans is only measured by those who want to boast of more contacts. But a contact alone is worth nothing. The real prize comes to those who create the most interactions with the contacts they already have. These interactions sometimes gain them additional followers, usually lead to more interpersonal interactions and will ultimately bring in sales.”
― Brian Basilico, It's Not About You, It's About BACON! Relationship Marketing in a Social Media World

“Social networking can also have a negative effect on relationships when you only treat people as potential sales. The responsibility to build a relationship lies with you and depends on how you choose to use social media.”
― Brian Basilico, It's Not About You, It's About BACON! Relationship Marketing in a Social Media World