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“Marketing isn’t sleazy car salesman tactics.
Marketing isn’t tricking people into buying.
Marketing isn’t unethical.
Marketing isn’t intrusive self-promotion.
Marketing is two things: (1) creating lasting connections with people, through (2) a focus on being relentlessly helpful.”
―
Marketing isn’t tricking people into buying.
Marketing isn’t unethical.
Marketing isn’t intrusive self-promotion.
Marketing is two things: (1) creating lasting connections with people, through (2) a focus on being relentlessly helpful.”
―
“The fundamental difference between someone you trust and someone you don’t is your belief in whether or not they are looking out for your best interest above their own.”
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
“Friends are people that are willing to tell me when I’m making stupid decisions as well as encourage me onward when I’m making smart ones.”
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
“In a successful launch, the author believes that buying their book is actually a good thing for people to do.”
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
“Over the months that followed this week, I came to realize two things. The first is that I wasn’t taking a radical or ruthless enough approach to change. I was constantly making bargains and pacts and capitulations. I would compromise and cajole. Resistance thrives in that gray zone of valueless nonjudgment. It loves instant gratification and rationalizing that I could to it tomorrow.”
― Running Down a Dream: Your Road Map to Winning Creative Battles
― Running Down a Dream: Your Road Map to Winning Creative Battles
“The running wasn’t about the race or the finish line. It was about the joy of the gift of having something to run after. I realized the Truth. There is no finish line. There is no success or failure. There is nothing to fix. There is only the perfect me, my dream, and the joy of running it down.”
― Running Down a Dream: Your Road Map to Winning Creative Battles
― Running Down a Dream: Your Road Map to Winning Creative Battles
“You have to believe, in the deepest part of your soul, that it is a good thing for readers to buy and read your book.”
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
“I learned pretty quickly that most criticism is useless and is much more about the person doing the criticizing than it is about the work or me.”
― Running Down a Dream: Your Road Map to Winning Creative Battles
― Running Down a Dream: Your Road Map to Winning Creative Battles
“Long-term career plans require long-term thinking.”
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
“Your goal is to provide as much extra value to readers as possible.”
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
“And let’s not forget the universal impulse of fans to over consume what they love.”
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
“We’re going to figure out how we can help them in the process of doing outreach. And that starts with empathy.”
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
“I want a community of active participants, not passive consumers.”
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
“Because the best kind of marketing is telling stories and teaching.”
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
― Book Launch Blueprint: The Step-by-Step Guide to a Bestselling Launch
“When in doubt, create assets,”
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
― Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book
“When you do things that are healthy and good, that is you. When you do things that are unhealthy and bad, that’s just the layers on top. It’s not you. Hold on to that. Trust yourself. You’ll find your way.”
― Running Down a Dream: Your Road Map to Winning Creative Battles
― Running Down a Dream: Your Road Map to Winning Creative Battles





