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“Guest: What do you do for a living? Me: I have a little company that turns acorns into gold. Guest: Damn! Tell me more!”
― (C)lean Messaging: A framework to help startup founders talk to humans
― (C)lean Messaging: A framework to help startup founders talk to humans
“Same dinner party: Guest: Hey, have you met Scott? He has this little company that turns acorns into gold! Other Guest: No way?!? I gotta meet that guy... Me: ”
― (C)lean Messaging: A framework to help startup founders talk to humans
― (C)lean Messaging: A framework to help startup founders talk to humans
“I remembered, suddenly, strangely, the wishing well on the concourse, the coins at the bottom. All those little faces staring up at the wishers, as if to say, Wish away, but this is where we all end up...”
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“Every time a baby is born in Amsterdam, a new tech startup is launched somewhere in the world." Dang. That will stick.”
― (C)lean Messaging: A framework to help startup founders talk to humans
― (C)lean Messaging: A framework to help startup founders talk to humans
“We don't sell dashboards. We sell Sundays with your family.”
― (C)lean Messaging: A framework to help startup founders talk to humans
― (C)lean Messaging: A framework to help startup founders talk to humans
“When you build three of these phrases in the framework, you are giving your listener easy ways to share your story and giving the media easy ways to write a clickable headline.”
― (C)lean Messaging: A framework to help startup founders talk to humans
― (C)lean Messaging: A framework to help startup founders talk to humans
