Adam Morgan > Quotes

“They have come across an aspect of product performance about a brand that is startlingly impressive: that a Land Rover is designed to be able to drive 4,000 miles continually off-road, for example; that the airline I flew in on this morning had a masseuse on the plane that gave me a neck massage when I woke up; or that an ice cream that was forced upon me last night contained preposterously large chunks of Toffee Chocolate Fudge.”
― Adam Morgan, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

“A Lighthouse brand is one that has a very clear sense of where it stands, and why it stands there. This sense of self is built on rock—a”
― Adam Morgan, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

“In other words, we must all be prepared to answer to Uber's children.”
― Adam Morgan, A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

“For engineers, designers and other creative problem-solvers, a formal definition of the constraints within which they must work is essential to channel energies and expand creativity.”
― Adam Morgan, A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

“There is a story about Henry Ford that dramatizes the “just enough” philosophy nicely: Ford used to send his people out to scour the scrap heaps of America looking for old Ford engines. Dragging them back to Detroit, they would look for the parts that hadn’t worn out and then downgrade the specifications to save money.”
― Adam Morgan, Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

“a constraint should be regarded as a stimulus for positive change—we can choose to use it as an impetus to explore something new and arrive at a breakthrough.”
― Adam Morgan, A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

“As Arianna Huffington has put it: “A world of too much data, too many choices, too many possibilities and too little time is forcing us to decide what we value.”2”
― Adam Morgan, A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

“When ambition is exponentially greater than resource, said Prahalad, that's when real innovation happens.”
― Adam Morgan, A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

“Mario, the most famous character in the world's largest entertainment business, is as colorful as he is because of the challenges of eight-bit technology: to compensate for poor pixilation definition, designer Shigeru Miyamoto gave the character a large nose to emphasize his humanity, a mustache to obviate the need for a mouth and facial expressions, overalls to make it easier to see his arms in relation to his body, and a cap to free him from the problems of animating hair; the most recognizable character in video game history was born of technical constraints.”
― Adam Morgan, A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business