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“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey. On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight. Dana White UFC president April 2007, Las Vegas Sun News Interview”
― Fightnomics: The Hidden Numbers in Mixed Martial Arts and Why There’s No Such Thing as a Fair Fight
― Fightnomics: The Hidden Numbers in Mixed Martial Arts and Why There’s No Such Thing as a Fair Fight
