Shirsendu Sengupta > Quotes

“section of a particular page he will use the footer navigation bar similarly. Sometime you have to create inter-page linking for making your website more user friendly. Overall you need to give a feel that you are giving each and every detail about your product and company to the visitor as you would give him personally. Because personally, when you are selling your product to your customer you feel very confident and target-oriented and so in your website this feature also needs to come out well which would make you feel the same way.”
― Shirsendu Sengupta, Online Marketing Mantra - Open Secrets

“When you are going to plan your website anatomy, few things you need to make clear like you have to give a proper briefing of your product or product range on the landing page of your website, technically called ‘home page’. This home page should cover all the highlights of your products or services that you want to tell your visitors to grab their interest. Then you have to make a page that tells a description about your product or service; call it service page or product page. As much details you can give in this page – your visitors will get a more detailed idea about your business. Depending on your product you can develop specific product related pages. As example, if you are selling 20 books on your website and if you are trying to give all details in a single page then it will not be a user friendly page, say when the visitor is searching for a particular book and it comes at the bottom of the page with a serial of 20th.  So here you need to categorize your products based on some criteria. Now you have to develop a page telling about you or your company”
― Shirsendu Sengupta, Online Marketing Mantra - Open Secrets

“and call it an ‘About us’ page. After this, mention all your contact details in a different page, mention contact time if required. Name it the ‘Contact’ page. Besides these primary pages you can add more pages depending on your requirements. But make it sure each and every page should be logical and appropriate. Unnecessary page creation can make your website more complicated, confusing and less user friendly. After creating the pages you need to focus on the navigation section of your website. After landing on your home page you have to guide your visitor how and where to go and make his tour complete and well-informed. For doing this, create a common header and footer section for all pages and put links of all pages on it. This will give an identical navigation bar to the visitor. He can move easily from one page to another. If he is on the upper section of a particular page he doesn’t need to scroll down to the footer to go another page; he can use the header section of it. And if he is on the lower”
― Shirsendu Sengupta, Online Marketing Mantra - Open Secrets