David Nadler > Quotes

“Here’s the thing, in any given market, roughly 3% of that market is ready to buy whatever it is you’re selling right now. (These are your most motivated prospects). Another 27% are fairly interested and will likely buy later.  They’re just not ready to buy right now. 30% of the market are mostly indifferent to you, and another 30% will never under any circumstances buy from you.”
― David Nadler, The Perfect Conversion Funnel: The Top 9 Funnels Online Experts are Using Today to 2x, 3x, or Even 10x Their Business