Laura Busche > Quotes

“You can 'hypergrow' all you want. Without roots, you won't stand a storm.”
― Laura Busche

“Design is the ultimate influencer.”
― Laura Busche

“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I’m bringing this up because it’s time to bridge the gap between design and business.”
― Laura Busche, Lean Branding

“If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.”
― Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine

“So, you don’t have money to invest in your brand? You do have money for damage control, right?

Here’s the thing: anyone can make your brand inferior in your absence.”
― Laura Busche, Lean Branding

“What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?”
― Laura Busche, Lean Branding

“People change, and so do their aspirations, and so should brands.”
― Laura Busche, Lean Branding

“Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.”
― Laura Busche

“Do not confuse location with direction. Location is where you are, direction is where you are going.”
― Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine

“In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.”
― Laura Busche, Lean Branding

“Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.”
― Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine

“Strong brands are the dreams they enable, the needs they resolve, and the aspirations they realize. Brands are what they do, not what they say they’re going to do.”
― Laura Busche, Brand Psychology

“You can't growth-hack your way into brand affinity just like you can’t bulldoze your way into a healthy long-term relationship.”
― Laura Busche, Brand Psychology

“All human aspirations are opportunities for brands to build relationships.”
― Laura Busche, Lean Branding

“Lean brands are the result of continually testing assumptions.”
― Laura Busche, Lean Branding

“It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.”
― Laura Busche

“Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.”
― Laura Busche, Lean Branding

“If building a disruptive, dynamic brand is not in your plans, neither is profit.”
― Laura Busche, Lean Branding

“Strong brands are an inside job.

How your team feels about your brand is how everyone else will eventually feel too.

It’s simple: there’s a limit to the amount of incoherence a brand can contain.

Magnetic brands start inside. Make a conscious decision to build a culture, not a show. How you do internal things is how you do everything.”
― Laura Busche

“consumers are not a piece of code. You can’t just query them into action.”
― Laura Busche, Lean Branding: Creating Dynamic Brands to Generate Conversion (Lean

“You can't expect magic at the moment of truth in service and make it a nightmare for your team members to deliver it.”
― Laura Busche, Brand Psychology

“No one with enough merit to judge you has the time.”
― Laura Busche

“A brand universe or brandverse is a unique set of sensory experiences that consumers can access and explore. It is built around a brand’s story, values, and personality, capturing its essence in an immersive, multi-sensory way.”
― Laura Busche, Brand Psychology

“Design doesn’t always fix things. Sometimes it empowers fixers.”
― Laura Busche

“Branding is a verb. A permanent exercise. An ongoing attempt to express a set of values in connection with a product, service, or idea.”
― Laura Busche, Brand Psychology

“Ground your brand in the humans you serve.”
― Laura Busche

“Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.”
― Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine

“Products shouldn’t just work well, they must unfold well.”
― Laura Busche, Lean Branding

“Brand managers understand that every business function plays a role in enacting the brand. They aim for a cohesive experience where customers are left with a value story they feel compelled to return to. No touchpoint is too small, no channel is too foreign. If the brand is at play, so are they.”
― Laura Busche, Brand Psychology

“You’ll find that understanding the fundamentals of human behavior is a much better use of your time and effort than chasing the next shiny object. The best part? Principles open doors to understanding all else. Yes, these fundamentals will also give you a strong playbook to find any and all shiny objects.”
― Laura Busche, Brand Psychology