Josh Cooper > Quotes

“What is the purpose of the logo? The main purpose of logo is identification. The logo helps people identify a company or a business. It uses a mark, a symbol or a signature. The logo itself does not sell the company/business directly and in very few cases describes the business. Logos do not explain the business. It is more important the meaning of the logo, than how it looks.”
― Josh Cooper, Logo Design - How to Create Logo That Stands Out

“a good logo inspires trust. It has become a “must have” of your business.”
― Josh Cooper, Logo Design - How to Create Logo That Stands Out

“In many cases the logo sells the product.”
― Josh Cooper, Logo Design - How to Create Logo That Stands Out

“A logo has to be unique, designed for easy recognition.”
― Josh Cooper, Logo Design - How to Create Logo That Stands Out

“purpose is to keep the company’s identity coherent and recognizable. The visual identity of the company is made out of: ☐ A logo (the main symbol of the business); ☐ Stationery (letterhead, business cards, envelopes etc.); ☐ Marketing materials (flyers, brochures, books etc.); ☐ Products and packaging (products and the packaging in which they go to the client); ☐ Apparel design (clothing items that are worn by employees); ☐ Signage (both interior and exterior design); ☐ Messages and actions (messages sent using indirect or direct means of communication); ☐ Anything else that is representative for the business.”
― Josh Cooper, Logo Design - How to Create Logo That Stands Out

“TYPES OF LOGOS I have found different classifications of logos, but the most relevant from my point of view is one that puts logos into seven categories: abstract (Pepsi), mascot (KFC), combination mark (Burger King), emblem (Harvard University), letter mark (IBM), pictorial (Apple), and word mark (Google).”
― Josh Cooper, Logo Design - How to Create Logo That Stands Out