Dan Kennedy > Quotes

“The cardinal marketing sin is being boring.”
― Dan Kennedy

“There is real, authentic confidence. There is fake, ginned-up, empty confidence. My friend Nido Qubein, now president of High Point University, and a highly polished but still “killer” platform sales pro, says, “Motivation without foundation only produces frustration.” The neuro-linquistic programming idea of “putting yourself in a state” is only valid if there is a solid foundation of competence underneath the mind play. If you take ginned-up confidence into a gunfight, with no gun, or absent the will to pull the trigger mercilessly, you die. As Glenn W. Turner said, “You want to be the bullfighter with steak sauce on his sword—but that’s best if you are also an extremely competent bullfighter.”
― Dan Kennedy, Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause

“The most effective pastor wants people to believe they can erase all the ills of their lives while here and even more importantly be welcomed past the pearly gates when they die—but he does not want them merrily strolling away thinking they can do that without him, without returning to church every Sunday and twice on Easter, without tithing.”
― Dan Kennedy, Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause