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“To recognize that the greatest error is not to have tried and failed, but that in trying, we did not give it our best effort”
Gene Kranz
“You can not operate in this room unless you believe that you are Superman, and whatever happens, you're capable of solving the problem.”
Gene Kranz
“Faliure is not an option.”
Gene Kranz
“There is no such thing as good enough. You, your team, and your equipment must be the best. That is how you will win victories.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“To recognize that the greatest error is not to have tried and failed, but that in trying, we did not give it our best effort.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Spaceflight will never tolerate carelessness, incapacity, and neglect.”
Gene Kranz, Failure is Not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“It isn’t equipment that wins the battles; it is the quality and the determination of the people fighting for a cause in which they believe.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Apollo succeeded at critical moments like this because the bosses had no hesitation about assigning crucial tasks to one individual, trusting his judgment, and then getting out of his way.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“always hire people who are smarter and better than you are and learn with them.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Tears were coursing down the faces of Kennedy’s moonstruck recruits. John Kennedy had inspired us with his vision. One by one, we left work to grieve in private. The flag was at half-staff in our hearts.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“President Kennedy made his speech at Rice University that confirmed his commitment. This time I was more attuned to his words. On a makeshift stage erected on the fifty-yard line at Rice Stadium, Kennedy repeated the question that many had raised: “Some have asked, why go to the Moon? One might as well ask, why climb the highest mountain? Why sail the widest ocean?”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Failure is not an option.”
Gene Kranz
“Loading new software into new computers and using it for the first time was like playing Russian roulette. It demanded and got a lot of respect.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“My controllers, average age now twenty-seven, were asking themselves, “What do you do after you have been to the Moon?” They had come to us at the beginning of Apollo, in their early twenties. Now, with NASA limiting the program to only three more missions, they were taking it the hardest. Mission Control was their portal to the stars; they believed we had taken only that first “giant step for mankind” and could not understand why we were not taking the next leap forward. I knew how they felt.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“I mentally savored the moment of America’s triumph like a fine wine.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“High-risk leadership beckons many, but few accept the call.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“From its earliest days, NASA had followed a policy of maximum, though prudent, disclosure. We had to do everything openly—and soon under intensive, live TV coverage.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Leadership is fragile. It is more a matter of mind and heart than resources, and it seemed that we no longer had the heart for those things that demanded discipline, commitment, and risk.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Although our technical backgrounds were very different, we were both emotional about our work, perpetually optimistic, and gave our people unconditional support.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“if you ask enough people, you’ll find someone who will disagree with the majority and give those nervous about risk a way out.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“The temperatures range from plus to minus 250 degrees Fahrenheit during the two-week-long lunar days and nights. This heavenly body has never seen an earthling, never felt a footstep. But, as the scientific evidence from Apollo will help confirm, Luna is our geophysical sibling, separated from us in the violent formation of Spaceship Earth.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“The tools we used in Mercury were primitive, but the dedication of highly trained people offset the limitations of the equipment available to us in these early days and kept the very real risks under control.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“without the likes of him we would not have made it to the Moon.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“When reporters asked Shepard what he thought about as he sat atop the Redstone rocket, waiting for liftoff, he had replied, “The fact that every part of this ship was built by the low bidder.” It was a funny crack, but with an edge. In marked contrast to the tiny Mercury capsule, Apollo was, in spaceflight terms, practically a luxury liner.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Coffee was the substance that kept us going. Our surgeons had offered us something stronger, but we were all concerned about our performance deteriorating when the stimulants wore off.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“Their day will come when we put men on Mars or accomplish some other feat where the human factor makes it possible to achieve something that technology, no matter how brilliant and advanced, cannot. We have “slipped the surly bonds of Earth” and our destiny will ultimately lead us to the stars that glow in our deep black night sky, like diamonds scattered on a field of velvet.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“I had seen of Gus and the astronauts indicated that they had the “right stuff.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“We were blessed with a dedicated, well-informed, and highly professional press corps in the 1960s. (Unlike so many “reporters” today, they knew the difference between objective reporting of news and hyping things up to entertain the audience—and bump up their ratings.)”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond
“While we often moved to different cadences, our nation was alive with ideals. We were in motion. Violence was everywhere but so was a conviction that we must somehow make this a better world.”
Gene Kranz, Failure is not an Option: Mission Control From Mercury to Apollo 13 and Beyond

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