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“Summary: The sales letter is like stepping stones across a pond—leave one out and you’re going to stumble and get wet. This process works for a one-page letter, a video, or a twenty-page letter. Remember to stack up the value if you want people to buy from you.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“There’s no difference between the stories you use in content marketing and in your actual sales letters and sales videos. If you structure it right, you can give away a TON of content without giving away anything that would prevent people from buying from you.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Hiring someone to write sales copy for you is not a set it and forget it affair. You should audition people with smaller jobs first to find people who can do work for you and weed out the ones who can’t. Understand that you will still have to do work to get good sales copy back from any copywriter you hire. Understand that what you get back from a copywriter is only the first draft. You’ll still need to tweak it, edit it, etc.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: There’s a good way and a bad way to “go negative.” Use negatives to get in sync with people and the conversations going on in their heads. Never go negative by attacking someone or a company by name. It never pays off and very often backfires.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: If in doubt, start with a video sales letter. In the end, you have to test long vs. short vs. video to find the best option. Beware of anyone who deals in absolutes when it comes to sales copy. The only way to know anything for sure is to test. Beware of falling into the trap of only doing things one way, especially if you’ve gotten “good” results from it in the past.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Features don’t make somebody buy something. The benefit of those features gets them to buy from you.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: The promise you make in your sales copy directly affects how many people buy from you. When you make an amazing promise (and fulfill it) your sales can go through the roof. Include each part of the formula because each hits a critical point in your prospects decision making process. Never, EVER make them feel like it’s their fault they don’t have what they want yet.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: People buy on emotion and then justify with logic. The primary emotional motivations to buy are fear and desire. You should strive to make an emotional connection with your prospects and buyers by tying your product or service to as many different reasons why as you can.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“What do they want? What are their fears? What are their objections to buying either what you sell or what anybody is selling out there?”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: These three sales formulas just plain work! These formulas take people through a mental process that sets them up to buy. Test each formula to find the one that works best with your audience.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Acknowledge the different audiences who can use your product or service. Identify those audiences and commit to putting the right messages in front of them. Don’t be lazy and fall into the trap of one-size-fits-all with your sales messages.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Develop the copywriting mindset in all you do. Master your headlines first because they will make the biggest impact on your sales copy the fastest. Pay attention to sales copy that gets you to spend your own money. That’s good copy! Never stop learning. Never stop observing. Never stop testing your sales copy.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” Philip Dusenberry”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Some of the questions that lead to the kind of insight you’re looking for are questions like: What terrifies you? What does that mean if that happens? If you weren’t worried about anyone judging you, how would you describe that fear in words anyone could understand? What is your deepest desire for your life right now? What objectives do you have for your business, or in building a subscriber list, or in setting up your next funnel, or in trying to reach financial freedom? If I could provide that for you, what would you have to see, or what would I have to say to motivate you to have a burning desire for what I have to sell? What words would you use to describe what I’m selling or what I have to offer and how could I express that better in a way that would resonate with you? How badly do you want what I’m selling? How could I make you want what I’m selling more?”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: If your copy is not performing, try putting some lipstick on it. That means going through this list to ensure you haven’t missed anything. #1 thing to test is your headline (assuming you have one) to see how that affects conversion. Make sure your offer is very clear and they know what they’re getting. Try selling dollars to dimes to see if you can improve the performance of your copy.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Swipe files get your sales copy juices warmed up and going, just like working out. A swipe file can contain anything you see that grabs your attention and works. Your swipe file does NOT have to be industry specific. I use inspiration from video game magazines all the time to apply to my business. If you don’t have a swipe file, start one. If you do have a swipe file, use it!”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: If you’re not testing, start testing immediately. Never test more than one variable at a time. Test for actions like purchases, clicks, or subscriptions. Automate your testing. Don’t do it by hand if at all possible.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Better copy comes from higher levels of empathy with your customers and prospects. Using a guided meditation like this helps you synthesize lots of information and data through the eyes of your prospects.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: A hook is basically a one-sentence story you can use to grab attention and create intense curiosity at the same time. Hooks are as much art as they are science. You can use formulas to combine different elements to create effective hooks.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Love me; hate me. There’s no money in the middle. Stand for something! Be consistent in your message, opinion, and what you stand for. Don’t be afraid to change direction and explain why to people if the situation warrants it.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“99 times out of 100 the only purpose of your email is to get a click from the right person. Keep it short, concise, and aimed at getting the click. Grab their attention and build their curiosity to entice them to click. Though you may send that email to a million people, remember this: they will read it one person at a time. Write like you’re emailing a friend or colleague.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: A confused mind always answers “No” in a sales situation. Keep your messages simple and direct. Don’t use big words and don’t make people feel stupid.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Never write sales copy without doing research. Research gives you the words and the intel you need to write better copy. Only a fool sits down at the keyboard and starts writing copy cold without warming up first.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Makes it easy to find the deals others missed. Gives you the keys to make high profit off virtually all the deals you decide to do. Three steps to avoid chasing deals that won’t work. The real secret for how to have fun doing deals. Discover how to find high profit deals in any market. Stop worrying about buying a poison house that will destroy your business.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: The only purpose of an online ad is to get the right people to click your ad. The majority of the time, you have to test a LOT of ads to find the few that work. Once you find ads that work, don’t rest on your laurels. You still have to come up with more ads to replace the ones you’re running that will eventually stop working. Grab attention. Build curiosity. Drive them to click . . . that’s the magic formula for online ads.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Don’t let lack of testimonials stop you. You need proof to help them feel comfortable making the decision to buy from you. Proof comes in many forms, including celebrity endorsements, statistics, and quotes that support your sales message. Give your product away to people in exchange for an honest testimonial.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Bullets are the workhorse you use to create curiosity in your copy. Five amazing bullets will outperform 30 good bullets. Always include meaning in your bullets because that’s the secret sauce that makes them better than everyone else’s bullets!”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“Summary: Know your audience better than they know themselves. Pay as much or more attention to psychographics as you do demographics. Know Fred’s PQR2. If you want a shortcut (or hack) use FunnelScripts.com to help automatically put all of this research and knowledge about Fred into your sales copy faster than any other method.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“It’s your job as the person creating the copy to be a great communicator about why they need what you have. It’s your responsibility.”
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
― Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
