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“aligning quality and ‘good design’ can be both contextually and temporally relative.”
Zena O'Connor, Elements and Principles of Design
“good design...is intelligence made visible”;”
Zena O'Connor, Elements and Principles of Design
“Use two and a maximum of three typefaces within any one piece of graphic visual design;”
Zena O'Connor, Elements and Principles of Design
“a four second window of opportunity exists for a visual image to attract and hold attention before a viewer’s interest may be lost.”
Zena O'Connor, Elements and Principles of Design
“Ugliness does not sell.”
Zena O'Connor, Elements and Principles of Design
“Communicate – don’t decorate”;”
Zena O'Connor, Elements and Principles of Design
“Ensure that elements within a design relate to each other in some way;”
Zena O'Connor, Elements and Principles of Design
“key principles considered fundamental to organic form and the creation of visual imagery: Contrast, Rhythm (or pattern), Balance (and symmetry), Proportion along with Unity/Harmony, Movement and Expression.”
Zena O'Connor, Elements and Principles of Design
“vision is construction”;”
Zena O'Connor, Elements and Principles of Design

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Elements and Principles of Design Elements and Principles of Design
14 ratings
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Colour Combination Techniques Colour Combination Techniques
6 ratings
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Colour Psychology and Colour Therapy Colour Psychology and Colour Therapy
4 ratings
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Colour Symbolism: Individual, Cultural and Universal Colour Symbolism
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