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“Simon Sinek, author of Start With Why, proposed the idea of The Golden Circle contending great organizations create their foundation by first addressing WHY they exist, then HOW they go about doing what they do, and then finally, WHAT they do.”
― Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
― Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
