Ellis Howell > Quotes

“Let the department management handle their own departments and be responsible to you for the results.”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“Examine how much of your daily workload is crucial to the operations of the company.”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“The bottom tier customers buy sleeping bags, canteens, flashlights and one or two -man tents. They'll buy life vests and inflatable rafts. They'll usually wait until there is a sale or promotion to get what they are looking for. The middle tier will buy all of the above, but a higher end tent and sleeping bag, and will also buy cook stoves, fishing gear, coolers, and aluminum boats with oars. They will also look for discounts and use their loyalty points to purchase maybe one or more high-end items. The top tier will buy all of the above, but everything top of the line, and they'll buy the boat with the motor, and the fish finder. They'll completely outfit themselves for their camping excursion no matter the cost. For them it's all about the best quality goods, no matter the price.”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“Are you creating a way for your middle tier customers to buy your products by giving them discounts and incentives? ”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“80% of the work you do, can likely be done by someone else. Learn to delegate your workload so that you are working less and accomplishing more. ”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“You will always make the most profit from 20% of your goods and services. These goods and services will be purchased by the top 20% of your clients or customers. This principle doesn't fail, and you can extrapolate that throughout all areas of your business and profit-making, and you will find the same.”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“You might be micro-managing other's workflow to the point where your department heads feel they are unnecessary. ”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business

“This may be difficult for a hands-on boss to do, so we recommend weaning yourself from the process gradually, and letting go of small tasks at first, then some of the larger responsibilities you've been carrying to one of your competent managers. Resist the urge to micro-manage, and you'll be more than pleased with the resulting freedom you are giving yourself.  That is what's known as working smart!”
― Ellis Howell, Sales and Marketing 80/20: What Everyone Ought To Know About Increasing Effectivity In Business