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“Nike: “To bring inspiration and innovation to every athlete* in the world.” *If you have a body, you are an athlete. Unilever: “Make sustainable living commonplace.” Tesla: “To accelerate the world’s transition to sustainable transport.” Whole Foods: “To nourish people and the planet.” Zappos: “Delivering Happiness.” ING Financial Group: “Empowering people to stay a step ahead in life and in business.” U.S. Humane Society: “Celebrating animals, confronting cruelty.” NPR: “To create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.” TED: “Spread Ideas.”
John Mackey, Conscious Leadership: Elevating Humanity Through Business
“El bien, la verdad, la belleza y o heroico se pueden manifestar en el mundo gracias al poder de nuestros sueños colectivos.”
John Mackey
“yet it’s so simple. A conscious leader needs to be actively appreciative. We can be tough leaders at times, we can and should be strong, but at the end of the day, human beings respond best to care and appreciation. It’s important to remember that in business, everything we accomplish is ultimately done with and through other people. That is what conscious leaders do—we inspire, motivate, develop, and lead others. To be appreciative of the gifts that other people share with us and with our teams is uplifting and creates a rewarding feeling of fulfillment. Appreciations are easy for leaders and organizations to implement, as we have done at Whole Foods, and they have very powerful reverberations. They unite people, create camaraderie, and help build trust. Conscious leaders should consider ways to institutionalize a culture of appreciation—their teams will thank them for it. Let me end this section on appreciation with a personal note. I have always felt so grateful for the truly amazing people I have worked with over the past forty-plus years at Whole Foods. Without them, the company never would have amounted to much of anything, and neither would I. Every day I work with people who I know are incredibly smart, talented, caring, and passionate”
John Mackey, Conscious Leadership: Elevating Humanity Through Business
“The second dynamic in the shifting competitive landscape had to do with price. Other supermarket chains had discovered that it was easier to focus on the higher-quality end of the market and try to appeal to Whole Foods customers while undercutting our prices than it was to focus on the lower-quality end and try to compete with Walmart and Costco on price alone.”
John Mackey, The Whole Story: Adventures in Love, Life, and Capitalism
“Integrity should never be used as a badge of self-righteousness. We live in an age of outrage, and simply refusing to participate in that takes a certain conviction and willingness to not be pulled by the cultural currents into a state of righteous indignation. Always act with integrity, but do it with a light heart and a humble attitude. As one of our favorite philosophers, Robert Solomon, advises, don’t regard yourself as “the moral rock around which the rest of the earth revolves.”7”
John Mackey, Conscious Leadership: Elevating Humanity Through Business
“the vast majority of exchanges are win-win—otherwise they would not have taken place, since they are voluntary.”
John Mackey, Conscious Leadership: Elevating Humanity Through Business
“conscious leaders infuse their organization’s purpose with authenticity and meaning. They make it come alive, in little ways and big ways, every day. Their passion for purpose can become a touchstone for those around them. They demonstrate and embody the “why” of an organization. And they show a reasonable pathway to “how.” A”
John Mackey, Conscious Leadership: Elevating Humanity Through Business
“El gran liderazgo es un liderazgo auténtico. Y la autenticidad no es una característica, sino que eres tú mismo. Significa saber quién eres y cuál es tu propósito. El verdadero norte es lo que crees en lo más profundo de ti, lo que de verdad te define: tus creencias, tus valores, tus pasiones y los principios que rigen tu vida.”
John Mackey, Capitalismo Consciente: O espírito heroico dos negócios

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John Mackey
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The Whole Foods Diet: The Lifesaving Plan for Health and Longevity The Whole Foods Diet
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