Mike Warner > Quotes

“The best part for an artist is that all of the pre-orders are counted on day 1. This means that all the “sales” over the weeks leading up to that release are all calculated on release day. This strategy is how many labels and artists would have a “number 1 on iTunes on release day”, although they may go quiet in the days that follow.”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

“Chartmetric lets you sift through almost every playlist/curator on Spotify, Apple Music, Amazon Music and Deezer. You can filter out Editorial playlists, only seeing independent third party playlists.”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

“Let’s say that curator A responds with “I’m looking for an acoustic cover of the new Bruno Mars song, I love the song but my playlist is strictly acoustic covers”. Lance could then go and record this,”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

“Mood Media (Global) Nightlife Music (Australia and New Zealand) PlayNetwork (USA) RX Music (USA/Canada) Soundtrack Your Brand (Global) Stingray Music (Canada and Australia) StorePlay (Australia)”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

“Tip: Search for interns at record labels/playlist brands on LinkedIn. Interns are usually found proudly displaying their job title and email address on LinkedIn, which makes them easy to find and interact with. They tend to also be more responsive to InMail messages.”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

“Tip: Spotify have developed a great way for you to share your Spotify information with fans or other artists, by using special codes. Visit SpotifyCodes.com to find out about how these codes can enable you to share information and create marketing materials.”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators

“It’s important to know that playing a song only counts as a stream. If people listen for more than 30 seconds, that stream is tallied for (yes, you get paid for it). If they listen to your song for less than 30 seconds it doesn’t count as a stream and you don’t get paid. You need to grab their attention early so they don’t skip, then hold their attention at least past the first 30 seconds (and hopefully for the rest of the song).”
― Mike Warner, Work Hard Playlist Hard: The DIY playlist guide for Artists and Curators