Bill Baker > Quotes

“Nobody sums up this synergy between visitors, residents and relocation better than Maura Gast, Executive Director at Visit Irving TX. Her oft repeated mantra is: “If you build a place where people want to visit, you'll build a place where people want to live. If you build a place where people want to live, you'll build a place where people have to work. If you build a place where people want to work, you'll build a place where business has to be. And, if you build a place where business wants to be, you'll be back to building a place where people want to visit. It all starts with the visit...and that visit doesn't happen without us (the DMO).”
― Bill Baker, Place Branding for Small Cities, Regions and Downtowns: The Essentials for Successful Destinations

“Your brand determines who you are, while marketing represents how you convey who you are.”
― Bill Baker, Place Branding for Small Cities, Regions & Downtowns: The Essentials for Successful Destinations