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“By contrast, young people are spending more time on their phones. A new generation is emerging that considers their phones to be their personal computers. Simultaneously, it is becoming cool to not own a car at all.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Using various combinations of the five contextual forces, forward-thinking marketers are shifting focus away from mass messages and more into what Maribel Lopez, founder of Lopez Research, calls “right-time experiences,” where mobile technologies deliver customers the right information “at precisely the moment of need.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“According to Business Insider, VR headsets alone will grow from a $37 million dollar industry in 2015 to $2.8 billion in 2020—growing by a factor of 75. Goldman Sachs predicts revenue from all categories of VR including software will reach $110 billion by 2020, making the category bigger than the TV industry in its first five years. We”
Robert Scoble, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything
“The force is an energy field created by all living things. It surrounds us and penetrates us. It binds the galaxy together. Obi-Wan Kenobi, Star Wars”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“History shows that where gamers take people, everything else follows. There”
Robert Scoble, The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything
“advertising.” It started when Google introduced the AdSense network in 2003. When Google’s web crawler began to scan tens of millions of pages of content, matching ads to content by targeting keywords, contextual advertising was born. If you search for flights to Maui, for example, you might receive an ad for a nice deal on a place to stay. However, if after you returned you were looking up the name of the wonderful little shop you discovered up-island, you might see the same offer. In the former situation the ad is relevant; in the latter it’s worthless. Sometimes such ads are beneath worthless; they are downright tasteless. When”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Without location, there is no context.” And for Apple, without context there will be no leadership.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Anther promising gesture innovator is Leap Motion, which makes a cute little activating touchpad that enables you to do all sorts of things by gesture on your desktop computer, including art, graphics, games, handwriting, drawing, map navigation, photo blowups and more.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Movea is not the only company focused on the growing area of gestures. As we move into the Age of Context, keyboards make less sense than voice and gesture input.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“old Google Glass monitored what people watched; now Google Everywhere monitors what they think. Although Glass came to know Scoble better than even his spouse, Everywhere knows him better than he knows himself.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Shel Israel has been a diabetic for many years, jabbing his finger a few times every day to measure his blood sugar. Every six months he brings his glucose meter to his endocrinologist, who extracts and analyzes the data. His pharmacist recently informed him that a new California law requires him to share his data with them as well or his insurance coverage will be dropped, raising the monthly cost from about $8.25 to about $165. Who is behind this law?”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“A whole new smart glass industry has been incubating for a decade. As the global construction industry comes back to life, the thousands of smart glass installations in North America, Europe, Asia and Australia are evidence of the technology’s rapidly escalating adoption rate. Corning, the world leader in specialized glass and ceramic products, has produced a series of YouTube clips called A Day Made of Glass. In them, every piece of glass in the home contains intelligence and sensors that serve as a ubiquitous contextual computing system. In Corning’s vision, the home is one big connected computer and every piece of glass is a screen that you touch to move an image from one glass surface to the next. For example, you can look up a recipe on your phone and drag the result to a space on your stovetop next to your burner as you prepare the dish. If you are video chatting on a smart glass tabletop, you can slide the image onto your TV screen without missing a beat.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“IBM estimates that 90 percent of the world’s data was created in the last two years. As co-authors Rick Smolan and Jennifer Erwitt stated in their exquisite photo book, The Human Face of Big Data, “Now, in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“On a visit to New York City, Robert Scoble posted on Highlight that he was going to Bloomingdale’s to buy a certain brand of jeans. As he walked through the main entrance, a sales representative knew he was headed her way because she had seen his Highlight post. She recognized him by his user ID photo. Through Highlight’s messaging feature she escorted Scoble to the jeans he had mentioned.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“IBM estimates that 90 percent of the world’s data was created in the last two years.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“For example, Twist is “call-ahead” software that sees where you are and knows where you are heading, as well as knowing the driving conditions en route. It sends a text message to your next appointment while you keep your hands and your mind on the road. Glympse, as we mentioned, is similar and lets you share your location with others—who just might rat you out when you speed. GasBuddy.com lets you find the cheapest gas near your location. Nooly Micro Weather reports uber-localized weather, within .4 miles of where you are and just 15 minutes into the future, preparing you for the fog bank around the next curve on a mountain road. As we write this, it is available as a phone app and the developer is working with Ford and Toyota for the app to be included in cars as they ship. The integrated, automotive Nooly will signal the car to turn on fog lights or the defroster a moment before the weather changes. Waze is a mobile app that lets drivers share updates on road conditions in near realtime. With a community of nearly 50 million members as of May 2013, it is perhaps the most robust source of user-generated road data in the world. Google acquired Waze in the summer of 2013 for just under $1 billion.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“PintoFeed enables you to feed your pet remotely and check to see if Tabby or Rover is healthy and eating right.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“While your Bluetooth-enabled toothbrush scans for cavities, you will be able to peruse messages that appear on the glass or see reminders of the medications you need to take.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“For Apple, and many companies, mobile apps are the secret sauce of the Age of Context; mobile mapping is the most strategic of all categories.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“but 20 years from now it will be bizarre if you walk into a store and the store doesn’t know who you are.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Computing is not about computers any more. It is about living. Nicholas Negroponte, co-founder MIT Media Labs”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Throughout this book, we’ve referred to the balance between the benefits and dark sides of the Age of Context. Perhaps the most complex, controversial and sometimes volatile dark side is the issue of user privacy.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“You have zero privacy anyway. Get over it. Scott McNealy, co-founder, Sun Microsystems”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“The larger looming issue is the very real loss of personal privacy and the lack of transparency about how it happens. The marvels of the contextual age are based on a tradeoff: the more the technology knows about you, the more benefits you will receive.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“His eye contact with his partner had improved. Scoble wasn’t constantly staring at and tapping on the small screen of his phone, as he was so prone to do. Glass had improved the way we related to each other.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“From baby steps the Pats management hopes to be jogging later in the 2013-2014 season. That’s when the Gillette system starts getting deeply contextual. They are gathering data on the eating and drinking habits of participating fans. They know when a season ticket holder is attending and what that customer’s buying habits are during a game, so they can start to predict who will be ordering what at a particular moment in every game.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“Loic Le Meur, producer of LeWeb, Europe’s largest tech conference, is an ardent fitness enthusiast and Quantified Self proponent. In August 2010, he suggested in a blog post that as people and mobile devices work together to provide highly personalized data, the human body itself becomes an Application Programming Interface (API), meaning that developers can now offer personalized mobile apps for each individual by letting their computer codes talk with each other.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy
“So when someone sends out 10 million emails, as is so often the case, they don’t really care that 9,800,000 people ignored or were annoyed by the intrusion.”
Robert Scoble, Age of Context: Mobile, Sensors, Data and the Future of Privacy

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