Rob Burns > Quotes

“Your marketing must focus on your customer’s concerns, problems, anxieties, hopes, frustrations and how your product will bring more/less of each. Identify marketing channels (ways of reaching customers) most likely to convert strangers into customers.”
― Rob Burns, Marketing In Less Than 1000 Words

“You must communicate and dramatise what customers are going to get out of your product to convert them.”
― Rob Burns, Marketing In Less Than 1000 Words

“spend at least 6% of your revenues in better marketing.”
― Rob Burns, Marketing In Less Than 1000 Words

“What is marketing? It’s the art of finding buyers for products and services at a profit.”
― Rob Burns, Marketing In Less Than 1000 Words

“The history of all trade is about finding something where it’s abundant and taking it to a place where it is scarce – and wanted. This is the basis of all business success.”
― Rob Burns, Marketing In Less Than 1000 Words

“Forget you are selling merely a product/service. You are actually marketing an experience.”
― Rob Burns, Marketing In Less Than 1000 Words

“potential profit. Forget you are selling merely a product/service. You are actually marketing an experience. That is, the entire experience of a) learning about the product b) wanting it c) ordering it d) getting it and e) satisfaction in using it. Create the experience which your customer wants to have throughout the entire time they are in contact with you.”
― Rob Burns, Marketing In Less Than 1000 Words

“Identify a buying audience with an itch that you can learn to scratch better than anyone else.”
― Rob Burns, Marketing In Less Than 1000 Words