Jaime Levy > Quotes

“UX strategy is the process that should be started first, before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. Although UX design encompasses numerous details such as visual design, content messaging, and how easy it is for a user to accomplish a task, UX strategy is the “Big Picture.” It is the high-level plan to achieve one or more business goals under conditions of uncertainty.”
― Jaime Levy, UX Strategy: How to Devise Innovative Digital Products that People Want

“If you are doing best practices, you are not innovating.”
― Jaime Levy, UX Strategy: How to Devise Innovative Digital Products that People Want

“People who do strategy need to be inquisitive, objective, and fearless. They need to be risk takers who stalk and kill their prey by going for the throat.”
― Jaime Levy, UX Strategy: How to Devise Innovative Digital Products that People Want

“How We Got to Now, Steven”
― Jaime Levy, UX Strategy: How to Devise Innovative Digital Products that People Want

“Take a chance and step outside. Lose some sleep and say you tried. Meet frustration face to face. A point of view creates more waves. — JOY DIVISION (1979)”
― Jaime Levy, UX Strategy: How to Devise Innovative Digital Products that People Want

“Customers have to see the value in the new way before they’ll consider abandoning the old.”
― Jaime Levy, UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions

“Marketing can increase awareness for the product, but if the product sucks, that’s what the buzz will be.”
― Jaime Levy, UX Strategy: How to Devise Innovative Digital Products that People Want