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Anthony W. Ulwick’s Followers (24)
Anthony W. Ulwick
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Jobs to be Done: Theory to Practice
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published
2016
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6 editions
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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published
2005
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5 editions
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Business Strategy Formulation: Theory, Process, and the Intellectual Revolution
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published
1999
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3 editions
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“Product innovation, or service innovation, which is the most common type of innovation, results from improvements that are made to existing products and services.”
― What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
― What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
“Disruptive innovation, as made popular by Harvard Business School professor Clayton M. Christensen, results when a company uses a new technology to disrupt the prevailing business model in an existing market that is filled with overserved customers. This approach to innovation is different.”
― What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
― What Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services
“Nearly everyone in a major corporation has participated in a brainstorming session in which, without knowing the customer’s needs, they were encouraged to generate hundreds of ideas and were told that there is no such thing as a bad idea. You can probably still picture walls of Post-It notes.”
― Jobs to be Done: Theory to Practice
― Jobs to be Done: Theory to Practice
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